MRKG2012 — Intro to Search Engine Opt
Search Engine Optimization (SEO) is vital to the success of a person's or company's website. SEO makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. This class will explore electronic tools utilized in marketing and focus on marketing communications in developing customer relationships. Students will discover what is Search Engine Optimization (SEO), website optimization, link building, and keyword research.