BUS 119 — Principles of Retailing Management
Units: 3 Lecture Hours: 54 Lab Hours: 0 Outside Hours: 108 Grading Method: Letter or P/NP option Credit Status: Credit, degree applicable Conditions of Enrollment: None This course examines the principles and practices used in the management of successful retail stores. Topics include site selection, layout, merchandising, staffing, positioning, customer service, promotional techniques, and all aspects of the critical buying function.