BUS 270 — Introduction to Digital Marketing BUS 270 5 Credits/Units

Gain an understanding of how digital marketing works and develop the critical insights necessary to succeed in digital and social media marketing. Learn various methodologies of marketing efforts to digital technologies such as search engines, email, social media, mobile and more. [GE, SE]

Part of

• Digital Media Arts (AAT)(Plan Code: DMWDMAPT)
• Marketing (AAS)(Plan Code: SALMAAPT)

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