MKTG 1370 — Consumer Behavior

3 credits · 3 hours

This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.

Part of

• Social Media Specialist
• Marketing Management Associate of Applied Science Degree
• Marketing Management Diploma
• Real Estate Professional
• Social Media Specialist Certificate
• Retail Merchandise Manager

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