MKTG277 — Fashion Marketing and Merchandising
5 CR This course provides students with a foundational knowledge of the fashion industry, and how marketing efforts are employed to maximize profits and build brand equity. Participants apply business and marketing skills to conceptualize and promote fashion products, which includes merchandising in the retail environment. 0) or better and admission to the BAS Digital Marketing program, or permission of the instructor. Course
Prerequisites: MKTG234