Digital Marketing, Bachelor of Science in Business Administration
Digital Marketing prepares students to work in the most dynamic and rapidly changing area of business. With courses in Marketing Research and Analytics, Integrated Marketing Communication, Social Media Marketing, Digital Metrics, and Retailing and the Virtual Market Place, students graduate with an understanding of how customers’ preferences and opinions are measured, how data is collected and analyzed, and how marketing strategy is crafted to offer the right product for the right price in the right place to the most profitable customer. Digital Marketing students have opportunities to participate in applied learning experiences such as consulting with small businesses through ATU’s Small Bu
Courses
- ACCT 2000 — Accounting Principles I Lab
- ACCT 2004 — Accounting Principles I
- ACCT 2013 — Accounting Principles II
- BDA 2003 — Business Problem Solving
- BDA 3013 — Business Spreadsheet Modeling
- BDA 6203 — Business Information Analysis
- BLAW 2033 — Legal Environment of Business
- BUAD 1113 — Introduction to Business
- BUAD 2003 — Business Information Systems
- COMM 2003 — Public Speaking
- COMM 2173 — Business and Professional Speaking
- COMS 2333 — Web Publishing II
- ECON 2003 — Principles of Macroeconomics
- ECON 2013 — Principles of Microeconomics
- ENGL 1013 — Composition I
- ENGL 1023 — Composition II
- ENGL 2053 — Technical Writing
- FIN 3063 — Business Finance
- JOUR 3173 — Public Relations Principles
- MATH 1113 — College Algebra
- MATH 2223 — Quantitative Business Analysis
- MATH 2914 — Calculus I
- MGMT 3003 — Principles of Management
- MGMT 3103 — Operations Management
- MGMT 4013 — Management Information Systems
- MGMT 4083 — Business Policy
- MGMT 4103 — Supply Chain Management
- MGMT 4113 — Managerial Issues in Electronic Commerce
- MGMT 6103 — Organizational Management and Leadership
- MGMT 6203 — Decision Modeling in Supply Chain Management
- MKT 3043 — Principles of Marketing
- MKT 3063 — Social Media Marketing
- MKT 3083 — Retailing and the Virtual Marketplace
- MKT 3103 — Selling and Sales Management
- MKT 3153 — Marketing Research and Analysis
- MKT 3163 — Consumer Behavior
- MKT 4013 — Digital Metrics
- MKT 4033 — Internship in Marketing I
- MKT 4053 — Sport and Event Marketing
- MKT 4063 — Integrated Marketing Communication in a Digital Age
- MKT 4093 — International Marketing
- MKT 4143 — Marketing Strategy
- MKT 6113 — Strategic Social Media Marketing
- STAT 2163 — Introduction to Statistical Methods