STCM4113 — Integrated Marketing Communications

STCM 4113 - Integrated Marketing Communications STCM 4113 - Integrated Marketing Communications Sem. Hrs: 3 Focuses on the strategic integration of various channels and methods of communications for the purpose of delivering key messages to diverse target audiences in order to elicit specific responses, create a dialogue and engender relationship building. Fall, Spring.

Prerequisites: STCM3023, STCM3003, MKTG3013

Part of

• Public Relations and Advertising, Certificate

Source ↗

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