STCM4003 — Account Planning
STCM 4003 - Account Planning STCM 4003 - Account Planning Sem. Hrs: 3 Study of consumer insights that are strategically applied by account planners and creative teams in the advertising planning process. Fall, Spring.
STCM 4003 - Account Planning STCM 4003 - Account Planning Sem. Hrs: 3 Study of consumer insights that are strategically applied by account planners and creative teams in the advertising planning process. Fall, Spring.