MKTG4213 — Marketing Analytics

MKTG 4213 - Marketing Analytics MKTG 4213 - Marketing Analytics Sem. Hrs: 3 Students will harness the power of data in the marketing management decision process in a digital environment using analytics to identify/target profitable customers, expand relationships and share of business through analysis of customer digital behavior, spend data, and preferences. Spring.

Prerequisites: MKTG3013

Part of

• Applied Business Research, Minor
• Data Science and Data Analytics, Emphasis in Data Analytics, Domain in Business, BS
• Fashion Merchandising and Marketing, BS
• Marketing Analytics, Certificate
• Marketing, BS
• Marketing, Emphasis in Sales Leadership, BS
• Sales Leadership, Minor

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