MRKG1311 — Principles of Marketing
MRKG 1311 - Principles of Marketing MRKG 1311 - Principles of Marketing CIP Code 521401 3 Course Credits This course is an introduction to basic marketing functions, identification of consumer and organizational needs, explanation of environmental, economic, psychological, sociological, and global issues, and description and analysis of the importance of marketing research. The student will identify the marketing mix components in relation to market segmentation and interpret market research data to forecast industry trends and meet customer demands. 3
Part of
- Business Management (TDCJ), A.A.S.
- Business Management, A.A.S.
- Marketing, Advertising and Sales, A.A.S.
- Minimum Total Credits Required for Marketing, Advertising and Sales, Customer Service OSA: 9
- Business Management - Applied Business Management (TDCJ), CERT2
- Business Management - Applied Business Management, CERT2
- Marketing, Advertising and Sales, Cert2
- Marketing, Advertising and Sales, Introduction Cert1