MRKG1479 — Writing and Editing Business Information
Add to Publication Instruction and practice in writing and editing skills necessary to ensure high-quality, readable, usable, well-designed digital communications. Investigation of how to develop buyer personas, brand voice, and tone. Topics include email, blog posts, landing pages, web copy, introduction to white papers, banner ads and display copy, and social media posts. Semester Hours: CIP: 52.1401 at: NLC: Yes NVC: No PAC: No SAC: No SPC: No Click here for course schedule information.